Euroluce 2013 – The Highlights
What were the biggest hits at Euroluce 2013? Among hundreds of product launches, tens of thousands of tweeting visitors and the critical eyes of the design critics, several designs did rise above the crowd.
Flos: top level
If the social media are anything to go by, Flos was a big hit, especially with the String Lights by Michael Anastassiades.
Artemide: architects as top designers
Artemide also turned heads with the cylindrical Objective Table Lamp from architect Jean Nouvel, (which we already discussed under the working name of “Piccola”).
The supersonic design of the Paragon desk lamp by (once again!) architect Daniël Libeskind was also a big success. The Paragon is built up from four segments that connect seamlessly together. When standing straight up, it has something of a mini-skyscraper about it; when bent, it bears a passing resemblance to a transformer-like bird.
Luceplan: playing with indirect light
At Luceplan, the Curl table lamp (Sebastian Bergne), with its adjustable light colour, garnered the most attention on Twitter and in the online trade press. “Tune your white” as they say at Luceplan.
The minimalist Ascent table lamp (Daniel Rybakken), who certainly does his name justice, was another buzz-maker. The most special aspect of the Luceplan Ascent is that the light intensity can be adjusted by sliding the small lampshade up and down along the vertical pole.
Foscarini: refined class
When Foscarini designed its Social Hub, it was also thinking about the people who had stayed at home. Even if you couldn’t attend the Euroluce show, you should follow all of the buzz via a subdomain of the Foscarini website. That served as a kind of social platform where all of the online reactions of visitors were available for perusal. The Foscarini Live website was filled to the brim with Facebook posts, Pins, Tweets, and YouTube videos. Nicely done! The voice of the visitors was what it was all about, after all.
With the Yoko by Anderssen + Voll, Foscarini also shows that stylish and subtle design can have a big impact The Foscarini Yoko lamp is based on the principle of an air bubble. It has a nice and childlike image associated with it. This translucent shape depends on the diffuse light source. According to the Norwegians Anderssen and Voll, the concept is simple, yet sophisticated at the same time. Spontaneity and charm are Yoko from top to toe. Its name, which is built up of two equivalent syllables, is another expression of its playfulness.
The Foscarini Yoko was absolutely not the only intriguing new design from the Italian brand. The Asian-like Foscarini Rituals, the rotatable Flip wall lamp, the versatile Lightwing floor lamp, the hanging lamp made from a collection of tubes and appropriately named Tubes, and the magical Lake wall lamp caused quite a stir both online and offline.
Fontana Arte: promising young talent
At Fontana Arte, 10 different designs from young, promising designers were presented. The portable Yupik from Form Us With Love caused a particular stir and, according to the New York Times, the leather-covered Odeon floor lamp from Studio Klass was one of the top innovations of the whole show.
Marset: leader in Catalonia
The Spanish company Marset is being listed increasingly among the leaders and with new designs like Nenúfar (Joan Gaspar), Scotch Club (Xavier Mañosa & Mashallah), Funiculí (Lluis Porqueras) and La Discrète by Fabien Dumas, they are more than justifying that response. It doesn’t have to always be Italian design. The booth of Marset’s Spaniards was certainly a must-see at the show. In addition to the newcomers, the perennials, such as Discocó and Tam Tam were also in attendance.
This concludes my first look at the newcomers to the design landscape. This was only a foretaste. In 2013, the additions at Euroluce will certainly be food for much discussion.
This article is also available in: Dutch